Millennials lead AI shopping adoption in India at 81 per cent, ahead of Gen Z: Survey

A recent survey has found that millennials in India are leading the adoption of AI shopping, with 81 percent of respondents from this demographic using AI for shopping, surpassing the adoption rate of Gen Z. This trend indicates a significant shift in the way Indians shop online, with AI playing a crucial role in enhancing the shopping experience.

The high adoption rate of AI shopping among millennials in India matters for social commerce as it highlights the potential for businesses to leverage AI-powered tools to personalize the shopping experience, improve customer engagement, and increase sales. As social commerce continues to grow in India, the use of AI can help businesses to better understand their customers' preferences and behavior, ultimately driving growth and revenue.