Millennials lead AI shopping adoption in India at 81 per cent, ahead of Gen Z: Survey

A recent survey has found that millennials in India are leading the adoption of AI shopping, with 81% of respondents from this demographic using AI for shopping, surpassing the adoption rate of Gen Z. This trend suggests a significant shift in the way Indians are approaching online shopping, with AI playing a crucial role in influencing their purchasing decisions.

The adoption of AI shopping by millennials in India has significant implications for social commerce, as it indicates a growing reliance on technology to inform and facilitate purchasing decisions. This trend is likely to drive innovation in the e-commerce sector, with businesses investing in AI-powered tools to enhance the shopping experience and provide personalized recommendations to customers.