Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey | The Business Guardian - newspaper

A recent study by McKinsey found that millennials in India are leading the adoption of AI shopping, with 84% of millennials using AI for shopping purposes, surpassing Gen Z. This trend is significant as it indicates a shift in consumer behavior and preferences in the Indian market.

The adoption of AI shopping by millennials in India matters for social commerce as it highlights the potential for personalized and immersive shopping experiences. As AI technology continues to evolve, it is likely to play a larger role in shaping the social commerce landscape in India, enabling businesses to better target and engage with their customers.