Millennials lead AI shopping adoption in India at 84 pc, ahead of Gen Z: McKinsey

A recent study by McKinsey found that millennials in India are leading the adoption of AI-powered shopping, with 84% of them using AI for shopping, surpassing the adoption rate of Gen Z. This trend is significant in the Indian market, where digital commerce is growing rapidly.

The adoption of AI-powered shopping by millennials in India has important implications for social commerce, as it indicates a growing preference for personalized and tech-driven shopping experiences. This trend is likely to influence the way businesses approach marketing and sales, with a greater emphasis on leveraging AI and social media to reach their target audience.