Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

A recent report by McKinsey has found that millennials in India are leading the adoption of AI-powered shopping, with 84% of this demographic using AI for shopping, surpassing the adoption rate of Gen Z. This trend indicates a significant shift in consumer behavior, with younger generations increasingly relying on technology to inform their purchasing decisions.

The high adoption rate of AI-powered shopping among millennials in India has significant implications for social commerce, as it suggests that consumers are becoming more comfortable with using technology to discover and purchase products. This trend is likely to drive the growth of social commerce in India, as companies look to leverage AI and other technologies to create more personalized and engaging shopping experiences for their customers.