Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey
IndiaDiscovery CommerceAI ShoppingSocial CommercePersonalized RetailThe Tribune · November 1, 2026 at 9:22 AM
A recent report by McKinsey has found that millennials in India are leading the adoption of AI shopping, with 84% of this demographic using AI for shopping, surpassing Gen Z. This trend is significant as it highlights the growing importance of AI in the Indian retail landscape.
The adoption of AI shopping by millennials in India has important implications for social commerce, as it suggests that retailers and brands will need to invest in AI-powered platforms to reach this demographic. This could lead to increased use of social media platforms and online marketplaces that integrate AI-powered shopping tools, such as personalized product recommendations and virtual try-on features.