Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

A recent report by McKinsey has found that millennials in India are leading the adoption of AI shopping, with 84% of this demographic using AI for shopping, surpassing the rate of Gen Z. This indicates a significant shift in the way Indians are shopping, with AI-powered platforms becoming increasingly popular.

The adoption of AI shopping in India has important implications for social commerce, as it suggests that consumers are becoming more comfortable with using technology to inform their purchasing decisions. As a result, businesses in India may need to adapt their marketing strategies to incorporate more AI-powered elements, such as personalized product recommendations and chatbots, in order to effectively reach and engage with their target audiences.