Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

A recent report by McKinsey found that millennials in India are leading the adoption of AI shopping, with 84% of them using AI for shopping, ahead of Gen Z. This trend indicates a significant shift in the way Indians are using technology for their shopping needs.

The adoption of AI shopping by millennials in India matters for social commerce as it highlights the growing importance of technology in the shopping experience. As AI shopping becomes more prevalent, social commerce platforms will need to adapt and incorporate AI-powered features to meet the changing needs of their users, providing a more personalized and efficient shopping experience.