Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

A recent report by McKinsey found that millennials in India are leading the adoption of AI shopping, with 84% of them using AI for shopping, ahead of Gen Z. This trend is significant as it indicates a shift in consumer behavior and preferences in the Indian market.

The adoption of AI shopping by millennials in India matters for social commerce as it highlights the potential for businesses to leverage AI-powered shopping experiences to reach and engage with their target audience. With the increasing use of social media and e-commerce platforms in India, businesses can utilize AI-driven tools to personalize customer experiences, improve product recommendations, and enhance overall shopping convenience.