Millennials lead AI shopping adoption in India at 81 per cent, ahead of Gen Z: Survey

A recent survey in India found that millennials are leading the adoption of AI shopping, with 81% of respondents from this age group using AI for shopping, ahead of Gen Z. This suggests that millennials are more open to using AI-powered tools for their shopping needs, which could have significant implications for the retail industry.

The adoption of AI shopping by millennials in India matters for social commerce because it indicates a growing trend towards using technology to enhance the shopping experience. As AI-powered tools become more prevalent, social commerce platforms will need to adapt to meet the changing needs of their users, potentially leading to new features and innovations in the space.