Millennials lead Gen Z in AI shopping adoption in India with 84% usage: McKinsey

A recent report by McKinsey found that millennials in India are leading the way in adopting AI-powered shopping, with 84% of them using AI for shopping purposes, surpassing Gen Z's adoption rate. This trend is significant as it highlights the growing importance of AI in the Indian e-commerce market.

The high adoption rate of AI-powered shopping among Indian millennials has significant implications for social commerce, as it indicates a growing demand for personalized and seamless shopping experiences. As a result, businesses and e-commerce platforms in India may need to invest in AI-powered technologies to stay competitive and meet the evolving expectations of their customers.