Millennials lead Gen Z in AI shopping adoption in India with 84% usage: McKinsey

A recent report by McKinsey found that millennials in India are leading the way in AI shopping adoption, with 84% usage, surpassing Gen Z. This trend is significant as it highlights the growing importance of artificial intelligence in the Indian e-commerce market. The report suggests that millennials are more likely to use AI-powered shopping tools, such as chatbots and virtual assistants, to make purchasing decisions.

The adoption of AI shopping by millennials in India has significant implications for social commerce. As AI-powered shopping tools become more prevalent, businesses will need to adapt their marketing strategies to reach this demographic. The use of AI in shopping also raises questions about data privacy and security, which will be crucial for businesses to address in order to build trust with their customers. Overall, the report highlights the need for businesses to invest in AI-powered shopping tools to remain competitive in the Indian e-commerce market.