Millennials lead Gen Z in AI shopping adoption in India with 84% usage: McKinsey

A recent report by McKinsey found that millennials in India are leading the adoption of AI-powered shopping, with 84% of millennials using AI for shopping, surpassing Gen Z. This trend indicates a significant shift in the way Indians are using technology for their shopping needs. The report highlights the growing importance of AI in the Indian retail landscape, with millennials being the primary drivers of this change.

The adoption of AI-powered shopping in India has significant implications for social commerce. As AI becomes more prevalent, social media platforms and e-commerce companies will need to adapt to provide personalized and seamless shopping experiences to their users. This trend also presents opportunities for businesses to leverage AI and social commerce to reach their target audiences more effectively, making India a key market to watch for social commerce growth and innovation.