Millions of Views, Zero Sales? Why Mr. Sankar Rao Believes Brands Need to Rethink Influencer Marketing

Mr. Sankar Rao, an expert in the field, believes that brands need to rethink their approach to influencer marketing, as having millions of views does not necessarily translate to sales. He argues that the current state of influencer marketing is flawed and that brands are not seeing the desired return on investment. This is happening in India, where the influencer marketing space is growing rapidly.

The reason this matters for social commerce is that it highlights the need for brands to be more strategic in their influencer marketing efforts. Rather than just focusing on reaching a large audience, brands need to focus on creating meaningful engagement and driving sales. This is crucial for social commerce, as it can help to build trust and credibility with potential customers, ultimately driving revenue and growth.