MIPCOM 2026 wraps up: 10,100 delegates welcomed a new era of AI, creator economy, and vertical content

MIPCOM 2026, a conference that brings together media professionals, has concluded with a record 10,100 delegates in attendance. The event highlighted a new era of AI, creator economy, and vertical content, indicating a shift in the media industry towards more innovative and interactive content.

This shift matters for social commerce as it signals a growing demand for immersive and engaging content that can be leveraged by creators and brands to promote products and services. The integration of AI, creator economy, and vertical content can enhance the shopping experience, making it more personalized and interactive, which is a key aspect of social commerce.