
TikTok and Made By Us Studios have partnered on a multi-year deal to create a slate of creator-led micro-series for TikTok, featuring major digital and music stars such as Moby, Hannah Stocking, and Adam Rose. The partnership focuses on vertical video content, leveraging the popularity of creator-led content on the platform.
This partnership matters for social commerce as it showcases the growing importance of creator-led content and vertical video in driving engagement and sales on social media platforms like TikTok. By investing in high-quality, creator-led micro-series, TikTok aims to enhance its position as a leading platform for social commerce and entertainment.
The Social Commerce Daily Digest
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