More people looking for AI's help while shopping this festive: 75% trust AI shopping recommendations, 3 in ...

A recent survey has found that 75% of people trust AI shopping recommendations, with 3 in a specific demographic looking for AI's help while shopping during the festive season. This trend is emerging in India, where artificial intelligence is becoming increasingly prevalent in the retail sector.

The growing trust in AI-powered shopping recommendations matters for social commerce as it indicates a shift towards more personalized and tech-driven shopping experiences. As consumers become more comfortable with AI-driven suggestions, social commerce platforms can leverage this trend to offer more targeted and effective product recommendations, potentially driving sales and revenue.