More Than Half of U.S. College Students Use Social Apps to Meet People in Their First Year, Wizz App Survey Finds

A recent survey conducted by Wizz App found that more than half of U.S. college students use social apps to meet people in their first year. This trend highlights the growing importance of social media in the lives of young adults, particularly in the context of forming connections and community on campus.

The finding matters for social commerce because it underscores the potential for social platforms to facilitate not just friendships, but also future commerce interactions among this demographic. As these students become accustomed to using social apps for various aspects of their lives, including socializing, they may also be more inclined to engage in social commerce activities such as discovering products, participating in influencer-led shopping experiences, or using social checkout features.