Morrisons AXES UK’s first AI shopping trolley just months after launch

UKSocial CommerceAI ShoppingRetail TechSocial CommerceWhat's The Jam · October 30, 2026 at 1:06 PM
Morrisons AXES UK’s first AI shopping trolley just months after launch

Morrisons, a UK-based supermarket chain, has discontinued its AI-powered shopping trolley, just months after its launch. The trolley was designed to make shopping easier and more efficient for customers, but it appears that it did not meet expectations. The decision to axe the project has raised questions about the effectiveness of AI technology in retail.

The failure of Morrisons' AI shopping trolley has significant implications for social commerce, particularly in the realm of retail technology and customer experience. As retailers continue to invest in digital transformation, they must carefully consider the potential risks and benefits of emerging technologies like AI. This story highlights the importance of testing and iterating on new technologies to ensure they meet customer needs and drive business value.

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