Myntra Brings Affiliate Commerce To Instagram As Creator-led Fashion Discovery Expands

Myntra, an Indian fashion e-commerce company, has introduced affiliate commerce to Instagram, allowing creators to earn commissions by promoting products. This move expands creator-led fashion discovery on the platform, enabling users to discover new products through their favorite creators.

The integration of affiliate commerce on Instagram is significant for social commerce as it provides creators with new monetization opportunities and allows brands to reach their target audience more effectively. This development is likely to boost the growth of social commerce in the region, making it easier for users to shop from their favorite creators.