Myntra Brings Affiliate Commerce To Instagram As Creator-led Fashion Discovery Expands

Myntra, an Indian fashion e-commerce company, has introduced affiliate commerce to Instagram, allowing creators to promote products and earn commissions. This move expands creator-led fashion discovery on the platform, enabling users to discover and purchase products through influencer-led content.

The integration of affiliate commerce on Instagram is significant for social commerce as it enables creators to monetize their content and provides users with a seamless shopping experience. This development is expected to boost the growth of social commerce in the region, as users increasingly rely on social media platforms for product discovery and purchases.