Myntra expands Instagram affiliate programme, crosses 1 million sign-ups

Myntra, an Indian e-commerce company, has expanded its Instagram affiliate program, which has now crossed 1 million sign-ups. This program allows influencers and users to earn commissions by promoting Myntra products on Instagram. The affiliate program is a significant step for Myntra as it looks to increase its online presence and reach a wider audience.

The expansion of Myntra's Instagram affiliate program is significant for social commerce as it highlights the growing importance of influencer marketing and affiliate programs in the e-commerce space. This move is likely to encourage other e-commerce companies to explore similar partnerships, further blurring the lines between social media and e-commerce. As a result, social commerce is expected to continue growing, with more brands and influencers collaborating to reach customers and drive sales.