Myntra Launches Instagram Affiliate Commerce Programme Across India

Myntra has launched an Instagram affiliate commerce programme across India, allowing users to shop from the platform through Instagram. This move is expected to enhance the shopping experience for users and increase sales for Myntra.

The launch of this programme matters for social commerce as it enables Myntra to tap into Instagram's vast user base and increase its online presence. This move is also expected to encourage other brands to explore similar affiliate commerce programmes, further boosting the social commerce industry in India.