Myntra rolls out affiliate commerce programme on Instagram

Myntra, an Indian e-commerce company, has launched an affiliate commerce program on Instagram, allowing users to become affiliates and earn commissions by promoting products from Myntra's catalog. This move is expected to increase Myntra's reach and sales through the popular social media platform.

The introduction of this affiliate program is significant for social commerce as it leverages the influence of individual users on Instagram to drive sales. By incentivizing users to promote products, Myntra is tapping into the power of social proof and word-of-mouth marketing, which can lead to increased brand awareness and customer engagement.