Myntra rolls out Instagram affiliate commerce programme in partnership with Meta

Myntra has partnered with Meta to roll out an Instagram affiliate commerce programme, allowing creators to earn commissions by promoting Myntra products on the platform. This move is expected to enhance the shopping experience for users and provide new opportunities for creators to monetize their content.

The partnership between Myntra and Meta highlights the growing importance of social commerce in India, where users are increasingly turning to social media platforms to discover and purchase products. This development is likely to have a significant impact on the Indian e-commerce market, as it enables creators to become affiliates and earns commissions on sales generated through their unique referral links.