MYNTRA'S INSTAGRAM AFFILIATE PROGRAM HITS 1MN SIGN-UPS, UNLOCKS CREATOR-LED COMMERCE AT SCALE | The Business Guardian - newspaper

Myntra's Instagram affiliate program has reached a significant milestone, hitting 1 million sign-ups. This program allows creators to promote Myntra's products on Instagram and earn commissions for each sale made through their unique referral link. The program's success indicates a growing interest in creator-led commerce in the region.

The scale of Myntra's Instagram affiliate program matters for social commerce as it demonstrates the potential for influencer marketing and affiliate commerce to drive sales. With 1 million creators on board, Myntra can tap into the vast reach and influence of these individuals to promote its products, potentially leading to increased brand awareness and sales. This development highlights the importance of social media platforms in shaping the future of e-commerce.