Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups, Unlocks Creator-led Commerce at Scale

Myntra's Instagram Affiliate Program has reached a milestone of 1 million sign-ups, indicating a significant growth in creator-led commerce. The program allows creators to promote Myntra's products on Instagram and earn commissions for each sale made through their unique affiliate links.

This development is crucial for social commerce as it unlocks the potential for creator-led commerce at scale. With a large number of creators on board, Myntra can leverage their influence to reach a wider audience, driving sales and increasing brand awareness. This move is expected to further boost the social commerce industry in the country.