Myntra’s Instagram affiliate programme crosses 1 million sign-ups in a month

Myntra, an Indian e-commerce company, has seen significant success with its Instagram affiliate programme, which has crossed 1 million sign-ups in just a month. This programme allows influencers and content creators to promote Myntra's products on Instagram and earn commissions for each sale made through their unique referral link.

The success of Myntra's Instagram affiliate programme highlights the growing importance of social commerce in India, where influencers and content creators are playing a crucial role in shaping consumer purchasing decisions. This trend is expected to continue, with more brands likely to invest in social commerce and affiliate marketing strategies to reach their target audiences.