Myntra’s Instagram affiliate programme crosses 1 million sign-ups in a month

Myntra, an e-commerce platform, has seen significant success with its Instagram affiliate programme, which has crossed 1 million sign-ups in just a month. This programme allows users to promote Myntra's products on Instagram and earn commissions for each sale made through their unique referral link.

The success of Myntra's Instagram affiliate programme matters for social commerce as it highlights the growing importance of influencer marketing and affiliate marketing in driving sales. This model allows brands to reach a wider audience and tap into the influence of social media users, making it a key strategy for e-commerce companies looking to expand their online presence.