Native Advertising Market in MAX Grows 30 Times Since the Beginning of the Year

The native advertising market in MAX channels has experienced significant growth, increasing 30 times since the beginning of 2026. The monthly volume of placements has risen from 26 million rubles in January to 804 million rubles in September, with a total of 3.5 billion rubles spent on advertising over the past nine months.

This growth is notable for social commerce as it indicates a substantial increase in influencer marketing and advertising on the MAX platform. The 58.6% growth in MAX's share of the advertising market in the first nine months of 2026, compared to 29.3% in the same period last year, highlights the platform's rising importance in the advertising landscape.