Netflix has a 'zombie subscription' problem, and TikTok could be partly to blame

Netflix is facing a 'zombie subscription' problem, where users continue to pay for the service without actively using it. This issue could be partly attributed to the rise of alternative streaming platforms and social media apps like TikTok, which have been gaining popularity and changing consumer viewing habits.

The 'zombie subscription' problem matters for social commerce as it highlights the shifting landscape of online entertainment and the impact of social media on consumer behavior. As users increasingly turn to platforms like TikTok for entertainment, companies like Netflix must adapt their strategies to remain competitive and retain their customer base, potentially exploring new ways to integrate social commerce features and personalized content recommendations.