Netflix has a 'zombie subscription' problem, and TikTok could be partly to blame

Netflix is facing a 'zombie subscription' problem, where users pay for the service without actively using it. This issue could be partly attributed to the rise of alternative streaming platforms and social media apps like TikTok, which have changed the way people consume entertainment content.

The 'zombie subscription' problem matters for social commerce because it highlights the importance of engagement and retention strategies for streaming services and other online businesses. As social media platforms like TikTok continue to influence consumer behavior, companies must adapt their marketing and content strategies to stay relevant and competitive in the digital landscape.