New Bazaarvoice Research Finds 96% of TikTok Shop Buyers Are More Likely to Purchase When They See Verified Customer Reviews

New research from Bazaarvoice has found that 96% of TikTok Shop buyers are more likely to make a purchase when they see verified customer reviews. This research highlights the importance of social proof in the purchasing decisions of customers on TikTok Shop.

This finding matters for social commerce as it emphasizes the role of user-generated content and reviews in driving sales and conversions on social media platforms. As social commerce continues to grow, businesses and marketers will need to prioritize the collection and display of verified customer reviews to build trust and credibility with potential customers.