A new California law lets children of family vloggers make their parents take down all footage of them

A new law in California, Senate Bill No. 1247, will protect the children of family vloggers once they turn 18 by allowing them to request the removal of footage featuring them from social media platforms. This law gives parents, legal guardians, or family members 10 days to take down violative content or edit it to remove the child's likeness.

This law has significant implications for social commerce, particularly in the realm of family vlogging and influencer marketing. As children of family vloggers grow older, they may not want their childhoods to be publicly available online, and this law gives them a measure of control over their digital presence. This could impact the way family vloggers create and monetize content, and may lead to changes in the way social media platforms handle user-generated content.