New Emplifi and Semrush Report Finds 66% of Consumers Have Used AI to Research Products or Discover Gift Ideas

A new joint report by Emplifi and Semrush has found that 66% of consumers have used AI to research products or discover gift ideas, indicating a significant shift in the path to purchase. The report, titled The Social Search and AI Visibility Report, was unveiled by Emplifi, an AI-powered social media management platform, in New York.

This report matters for social commerce as it highlights the growing importance of AI, social media, and search in influencing consumer purchasing decisions. As consumers increasingly rely on AI to inform their shopping choices, businesses must adapt their social commerce strategies to prioritize AI-driven product research and discovery, ultimately reshaping the path to purchase.