The next chapter for creators goes beyond brand deals: Monisha Mehta

Monisha Mehta discusses the next chapter for creators, highlighting their potential to go beyond traditional brand deals, in an article published on Adgully. The article suggests that creators are looking to diversify their income streams and explore new opportunities. This shift is expected to have a significant impact on the social commerce landscape in India.

The evolution of creators in India is crucial for social commerce as it opens up new avenues for influencer marketing, affiliate commerce, and shoppable content. As creators explore beyond brand deals, they are likely to leverage social media platforms to promote products, services, and experiences, driving engagement and sales. This trend is likely to influence the way brands and platforms approach social commerce, making it more creator-centric and interactive.