No likes, no comments: Instagram rolls out new feature

Instagram has rolled out a new feature that allows users to hide their like and comment counts on their posts. This move is seen as a way to reduce the pressure on users to present a perfect online image and to make the platform a more welcoming space for all users. The feature is available to all users, and they can choose to hide their like and comment counts on a post-by-post basis.

This new feature matters for social commerce because it could potentially change the way influencers and brands interact with their followers on the platform. Without like and comment counts, influencers may need to rely on other metrics to measure their engagement and success, and brands may need to adjust their marketing strategies accordingly. This could lead to a more authentic and engaging experience for users, which could ultimately drive more sales and conversions for brands.