Non-league football: Dorking influence and why social media is growing non-league interest

The article discusses how social media is increasing interest in non-league football, using Dorking as an example. Dorking's influence on social media has helped to grow their fanbase and attract new supporters. The team's online presence has made non-league football more accessible and appealing to a wider audience.

This growth in interest has significant implications for social commerce, as it demonstrates the power of social media in promoting and monetizing niche sports and communities. By leveraging social media, non-league football teams like Dorking can increase their visibility, engagement, and revenue streams, creating new opportunities for sponsorship, merchandise sales, and fan participation.