Ogilvy Collaborates with OVS to Sign Social Strategy and Influencer Marketing for Shaka the Beauty Hotel

Ogilvy has collaborated with OVS to develop a social strategy and influencer marketing campaign for Shaka the Beauty Hotel, an initiative that combines live presence at Milan Beauty Week, TikTok live streams, and multi-channel amplification to engage a national community. This integrated operation aims to create a unique experience that leverages both physical and digital platforms.

The partnership between Ogilvy and OVS highlights the importance of social commerce in the beauty industry, where live events, social media, and influencer marketing can come together to create immersive brand experiences. By leveraging TikTok live streams and multi-channel amplification, Shaka the Beauty Hotel can reach a wider audience and build a stronger online presence, demonstrating the potential of social commerce to drive engagement and sales in the beauty sector.