As online video hits $51 billion, India's marketplaces are moving their discovery onto YouTube and Meta

India's marketplaces are shifting their discovery onto YouTube and Meta as online video hits $51 billion. This move indicates a significant change in strategy for these marketplaces, which are now leveraging popular social media platforms to reach their target audience.

This development matters for social commerce as it highlights the growing importance of video content in online shopping. By moving their discovery onto YouTube and Meta, India's marketplaces are attempting to capitalize on the vast user base and engagement offered by these platforms, potentially leading to increased sales and revenue.