As online video hits US$51 billion, India's marketplaces are moving their discovery onto YouTube and Meta

India's marketplaces are shifting their discovery strategies onto YouTube and Meta, as online video hits $51 billion. This move signifies a change in the way Indian marketplaces approach customer discovery, opting for popular social media platforms to reach their target audience.

The migration of India's marketplaces onto YouTube and Meta is significant for social commerce, as it indicates a growing reliance on video-centric platforms for product discovery. This trend is likely to influence the way businesses approach their marketing strategies, incorporating more video content to engage with their customers and increase sales.