[Op-Ed] Psychology on Instagram: When pseudo-experts replace mental health professionals

In Morocco, a trend has emerged on Instagram where pseudo-experts are offering mental health advice, potentially replacing traditional mental health professionals. This phenomenon has raised concerns about the credibility and qualifications of these individuals, as well as the potential consequences for those seeking help.

This trend matters for social commerce as it highlights the importance of authenticity and expertise in online influencer marketing. As social media platforms continue to evolve, it is crucial for brands and consumers to be aware of the potential risks of partnering with or taking advice from unqualified individuals. This can have significant implications for the social commerce industry, particularly in the areas of influencer marketing and affiliate commerce.