Pakistan’s creators have a global audience and a problem at home

In Pakistan, creators have gained a significant global audience, but they are facing problems at home. Despite their international recognition, these creators are struggling with issues that hinder their growth and success in their own country.

This situation matters for social commerce as it highlights the challenges that creators face in monetizing their online presence and building a sustainable business in Pakistan. The problems at home can limit their ability to leverage their global audience and participate in social commerce opportunities, such as affiliate marketing, shoppable video, and livestream shopping.