Pakistan’s new social media tax rule: Overseas creators with local audiences targeted

Pakistan has introduced a new social media tax rule that targets overseas creators with local audiences. The rule aims to tax income earned by foreign social media influencers and content creators from their Pakistani followers. This move is expected to impact creators who monetize their content through advertisements, sponsored posts, and affiliate marketing.

The new tax rule has significant implications for social commerce in Pakistan, as it may lead to increased costs for local businesses that partner with foreign influencers. Additionally, it may also affect the revenue streams of overseas creators who rely on Pakistani audiences for their income. As a result, the rule is likely to influence the way social media platforms and creators operate in the country, potentially shaping the future of social commerce in Pakistan.