Pakistan has topped the world in YouTube viewing, according to the chairman of the Pakistan Telecommunication Authority (PTA), who recently informed a National Assembly committee about this achievement. This milestone indicates a significant level of engagement with online content among the Pakistani population.
The high viewership of YouTube in Pakistan matters for social commerce because it highlights the potential for influencer marketing, affiliate marketing, and other forms of social commerce to thrive in the country. With a large and active online audience, Pakistani businesses and creators can leverage YouTube and other social media platforms to promote products, services, and ideas, driving sales and revenue.
The Social Commerce Daily Digest
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