Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency

Cami Tellez, a 29-year-old marketing guru and founder of Parade, has tapped a UTA executive to help scale her 'post-follower' agency, which aims to change the way influencer marketing is done by moving beyond follower counts. Tellez co-founded Parade in 2019 and is now looking to innovate the industry with her new venture.

This move matters for social commerce because it signals a shift towards more nuanced and effective influencer marketing strategies, potentially leading to better brand-influencer partnerships and more authentic content creation. As social media continues to evolve, companies like Parade are at the forefront of shaping the future of social commerce and influencer marketing.