People say they're quitting Instagram over new feature that's bad for anyone who loves lurking

GlobalSocial CommerceSocial Media MarketingInstagram ShoppingUser ExperienceThe Tab · September 28, 2026 at 2:23 PM
People say they're quitting Instagram over new feature that's bad for anyone who loves lurking

People are expressing their intention to quit Instagram due to a new feature that negatively impacts users who enjoy lurking on the platform. The feature, which has not been specified in the article, has sparked a reaction from Instagram users who value their ability to browse the platform without being noticed.

This development matters for social commerce as it highlights the importance of user experience and privacy on social media platforms. If users feel that their ability to lurk is being compromised, they may be less likely to engage with the platform, which could have implications for businesses and creators who rely on Instagram for marketing and sales. As a result, Instagram may need to reconsider the new feature to ensure that it does not drive away users.

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