Ph.D. Recipient Dr. Sun Young Park Publishes on Gut Health Advertisement on TikTok

Dr. Sun Young Park, a Ph.D. recipient from Florida State University's School of Communication, has published a study on gut health advertisements on TikTok, in collaboration with Drs. Jaejin Lee and Braidyn Lazenby. The study, titled 'Gut health goes viral: analyzing influencer advertisements on TikTok,' was conducted while Dr. Park was earning her Ph.D. in Communication Theory and Research.

This study is significant for social commerce as it sheds light on the impact of influencer marketing on consumer behavior, particularly in the health and wellness industry. The findings of this study could inform strategies for businesses and influencers looking to leverage TikTok as a platform for promoting health-related products, highlighting the importance of authenticity and credibility in influencer marketing.