Pinterest and Shopee partner to strengthen creator commerce in Indonesia and Brazil

Pinterest and Shopee have partnered to strengthen creator commerce in Indonesia and Brazil, aiming to empower creators and small businesses to reach new audiences and drive sales. This partnership will enable creators to showcase their products and services on both platforms, leveraging Pinterest's visual discovery and planning features and Shopee's e-commerce capabilities.

This partnership matters for social commerce as it highlights the growing importance of creator-led commerce and the need for platforms to collaborate to support creators and small businesses. By combining their strengths, Pinterest and Shopee can provide a more comprehensive and seamless shopping experience for users, driving engagement and sales for creators and merchants alike.