At Plugged In 2026, stakeholders unite to turn Nigeria's creators into million-dollar businesses

GlobalCreator EconomyCreator EconomySocial CommerceInfluencer MarketingThe Guardian Nigeria News · October 24, 2026 at 3:15 AM

At the Plugged In 2026 event, stakeholders gathered to discuss ways to turn Nigeria's creators into million-dollar businesses, highlighting the potential for growth in the country's creative industry. The event brought together various stakeholders, including creators, investors, and industry experts, to explore opportunities for collaboration and investment. Nigeria's creative industry has been gaining momentum, with many talented creators emerging in recent years, and the event aimed to provide a platform for them to connect with potential investors and partners.

The event is significant for social commerce as it highlights the growing importance of creators in driving economic growth and the need for support and investment to help them scale their businesses. By providing a platform for creators to connect with investors and industry experts, the event has the potential to unlock new opportunities for Nigeria's creative industry, driving innovation and entrepreneurship in the country. This, in turn, can have a positive impact on the social commerce landscape, enabling creators to reach new audiences and build successful businesses.

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